NFC Chips for more digital Touchpoints
Category: Software Development
Branch: E-Commerce
Company Size: 50+ Employees
Location: Switzerland (CH)
Duration: half a year
Customer request
Our client is active in the e-commerce sector and specialises in the online sale of fitness and lifestyle products. Within the framework of a digitalisation offensive, the client wanted to strengthen the bond between the end user and the brand and wanted to add more value to it. Part of the strategy was to increasingly connect the products with the digital world. The idea was to integrate so-called NFC (Near Field Communication) chips into the products. By scanning the chip, the end user gets information about their product and certain exercises for the particular product are suggested and displayed. By using this function on a regular basis, the customer activates even more functions and creates a digital touchpoint. Thus our customer gets more opportunities to interact with his end users.
Implementation
The basis is a mobile app to which the end user is forwarded directly via his mobile phone when scanning the NFC chip on the product. Our solution consists of the backend system, which receives and stores the scan requests and, based on an automatically created user profile, forwards the end user to the desired area in the app. The collected data is then analysed and use cases can be based on it. One of the first use cases implemented in this project is the activation of the lifetime warranty for the scanned product. Since this is usually the first scan, the user profile is created and the scanned product is linked to it. Statistical data such as location, device information or language flow back into product development as feedback.
Challenges
One of the requirements for a scan and data platform like this is to ensure data and forgery security. In the course of the project, we defined a standards-based communication protocol for the NFC scan and for the transmission to the backend to ensure the information on the chip…and the relevant data … fast and securely.This ensures that the information on the chip is forgery-proof and that relevant data in the request can be transmitted quickly and securely.
Benefit for the customer
The benefits are an enhancement of the physical products through digital content for the end customer, as well as stronger customer loyalty and the generation of user profiles for the manufacturer.
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